Hi, I'm
Creative Producer & Ops Lead, Social Media @ Discord
I specialize in making creative work happen, from first brief to final launch.
Social Media Production & Ops girlie with a background in community building and product marketing. I love bringing order to creative chaos by building the systems, timelines, and workflows that help great campaigns come to life.
Lead program management for Discord's social channels across 10+ high-impact moments; built automated systems for intake, timelines, and resourcing. Helped support $1M+ revenue campaigns for Discord Shop & Nitro.
Led strategy, execution, and operations for Discord's flagship channels across TikTok, Instagram, X, and YouTube. Generated 500M+ organic impressions and grew YTD engagement rate by 15.7%.
Managed Discord's largest server, Town Hall (450K+ members), growing engaged users by 12%+ through fireside chats, AMAs, and community-driven programming.
Owned a $2.5M P&L for a new lifestyle gaming category, building the product vision from community insights and directing GTM launches like Flavor Rush and Enchanted Quest.
Led marketing for flagship peripherals: 8+ product launches a year contributing to $80M+ revenue, plus partnerships including CORSAIR x T-Pain, Slipstream Wireless, Dolby Atmos, and Xbox.
Ran all social channels, helping grow the brand to 1M followers, while managing a $50K paid social budget.
Built social and community efforts for Rainbow Six: Siege and Ghost Recon: Wildlands, hosting events and running developer & influencer interviews at major gaming events.
B.S. in Journalism
things I'm proud of
A few campaigns and community moments that made it all worth it. Want the deep-dive metrics? See full case studies on Notion →
Creative Producer & Operations Lead
Central operational lead on a multi-surface, multi-team seasonal moment, aligning creative, social, engineering, CX, and merch through a compressed, high-stakes timeline.
Creative Producer
Piloted a new production workflow with Brand Creative for a playful in-product stunt that unintentionally became one of Discord's most-shared April Fools moments ever.
Community Lead, Discord Town Hall
Ran Discord's largest community server through a month-long charity takeover, with a full engagement plan, a 22-person moderator team, and daily sentiment monitoring.
Community Lead, Discord Town Hall
Six-month initiative turning Town Hall into an event-driven hub, featuring fireside chats, safety education, game nights, and Discord's 8th Birthday celebration.
Social Media Operations & Creative Production, Discord
Product updates lived in Engineering's Asana, while Brand and Social needed early visibility to plan campaigns and community comms. Info was siloed and often surfaced too late, so I built a centralized Notion workspace that synced Engineering's launch data into a single, filterable system every team could act on.
let's talk
Open to chatting about creative ops, social campaigns, or just swapping favorite April Fools stunts.